We will consult with a franchising attorney, offering advisory services related to the creation of your Franchise Agreement and other items noted in the Franchise Disclosure Documents (FDD).
There are a lot of items needed to successfully launch your brand’s franchise growth strategy. You are taking the successful brand you’ve created and now converting it into a franchise organization. There are very specific rules and regulations involved in franchising a brand, so we’ll assist you throughout this entire process.
FC will advise you on a rollout strategy for your franchise opportunity, including: the terms of the franchise agreement and renewals, franchise fees, royalties, marketing fees, advertising coop fees, support services, franchisee training, initial staffing needs, and role definition for franchisee support and services.
Franchise marketing support includes assistance with you franchise content marketing, creation of your initial franchising e-brochure, other marketing tools, and helping you structure your Discovery Day agenda. We will also provide input and guidance on lead generation advertising, internet marketing, e-mail campaigns, search engine optimization and social media. Moreover, Franchising Concepts Membership Consultants will bring qualified leads to you based on your brand’s franchisee candidate requirements.
Franchising Concepts can develop and accompany you in the execution of a Marketing Plan for your business to generate lead flow; leading to local, regional or national level growth based on your marketing budget. Our experience on all sides of the franchise model provides us the knowledge to assure an effective sales process from the initial call, through Discovery Day, and all the way to the Franchise Agreement implementation. Very serious consideration is given to the people who are interested in becoming a franchisee of a brand. We apply the value of quality over quantity in regards to growth strategies across our business relationships.
We advise on the management structure and other operational needs of your new franchise entity. Special emphasis is given to franchisee support and service. We can help you create Franchisee performance tools to assure franchisee compliance.
We assist new franchisors in determining the initial growth strategy for their brand including market development plans and territory definition. We will create a brand specific Site Selection Matrix to help retail franchisees evaluate commercial sites. This document includes a demographic study, site analysis, lease analysis, breakeven analysis, and a cost-of-entry analysis.
Providing a thorough Operations Manual is critical to the success of your franchisees. We will assist you with the creation of your Operations Manual “Table of Contents” to help assure that all critical aspects of your business model are clearly defined for the franchisees. Your Operations Manual is essential in protecting your brand consistency and must include each aspect of your business.
With our decades of experience in the franchise industry in both homebased and retail locations, we can offer consulting services to make your franchisees achieve higher profitability, translating into more profits for you too.